In a time with many retail and food service companies are making excuses for the meat they serve, Arby’s has placed it at the center of their business plan. This week Montana cattlemen and women attending the Cattle Industry Convention and NCBA Trade Show in Phoenix, AZ heard why one of America’s largest restaurant chains is going big with beef.
“Here’s the thing, America is a meat and potatoes country let’s face it and what’s America’s favorite meat? It’s beef by far. And that’s why we are the only fast food restaurant to have four types of beef that consumers can enjoy every day” says Jim Taylor, Chief Marketing Officer for Arby’s Restaurant Group, Inc.
He says “We sell 130 million pounds of beef a year and counting. So, we’re proud to be not just America’s favorite roast beef sandwich place but also the place to see what they can also get in the future like our 13-hour smoked brisket or Angus steak sandwiches.”
Arby’s also appreciates the relationship they have with America’s beef cattle producers.
“I would like to tell them thank you because we don’t have a business if they’re not successful. We are going to continue to create great demand in the United States for beef and different types of beef and we want to make sure we work with them to have a supply of quality product to continue to deliver quality experiences for our guests” says Taylor.
Beef is at the heart of the “We Have The Meats” campaign and cattle producers are fundamental to the success.
He says “It’s really broken thru and been fantastic. It’s a tag line that honestly everyone knows. When you have something like that you know you’re onto something. So, in a world where everyone is talking about kale, broccoli, smoothies and this type of stuff, what people remember is “We Have The Meats” when they think of Arby’s now. We’re thrilled with that and we’re going to keep at it.”
For cattle producers, the Arby’s “We Have the Meats” and the beef industry’s “Beef It’s What’s for Dinner” is truly a match made in heaven.
Source: Northern Ag Network