As consumer demand for pork remains high, millennial consumers say that what pigs eat has a strong influence on their pork-buying habits, according to a Cargill Feed4Thought consumer survey.
The survey, which polled more than 2,000 people in the U.S. and Spain, found that 43 percent of American millennials say that a pig's diet influences their purchasing decisions. In Spain, the second-largest pork-producing country in Europe, the number was about 65 percent of millennials.
The survey found that, overall, one-third of all U.S. consumers (32 percent) say a pig's diet influences their purchasing decisions, as opposed to 60 percent of Spanish consumers. American Baby Boomers and Gen Xers place less importance on the diets of the pigs they consume (32 percent and 26 percent say a pig's diet influences their purchasing decisions, respectively).
In both countries, millennials place the highest importance on pigs' diets, but also have the lowest trust that the pigs they eat are raised on what they consider a healthy diet. Forty-two percent of American millennials don't trust that their pork is raised on a healthy diet, significantly more than Baby Boomers (32 percent). In Spain, the number jumps to 67 percent of millennials who don't trust diets fed to pigs are healthy.
“The U.S. pork industry works hard to conduct research and improve the nutritional balance of swine diets,” said Dr. Chris Hostetler, director of animal science at the National Pork Board. “It is incumbent upon us to raise pigs in a healthy, safe and responsible manner. And that begins with diet and nutrition.”
Pig diets largely consist of corn, soybean meal,
“Worldwide, swine nutrition continues to advance, and Cargill's research on optimal nutrients is at the forefront of feed improvement,” said Brooke Humphrey, global swine technology director for Cargill. “Cargill Animal Nutrition has worked closely with its customers to develop a range of nutrients and feed options, all geared to delivering proper nutrition to help farmers raise healthy pigs.”
As part of its research, Cargill researchers,
“Our precision nutrition approach ultimately is more sustainable and lowers the amount of feed and resources needed to raise pigs,” Duerksen said. “Our researchers, scientists and animal nutrition experts continue to dedicate their careers to providing optimal nutrition options. This is important work that we know can have an impact on meeting consumer demand, but also help us feed a growing global population.”
Additional results of the survey include:
•Ninety-four percent of American consumers eat pork, and 52 percent of them say bacon is their favorite pork product.
•Ninety-eight percent of Spanish consumers eat pork, and 74 percent of them say ham is their favorite pork product.
•Only 10 percent of both U.S. and Spanish consumers have an accurate idea of how much feed it takes to raise a pig to market weight.
•Thirty-seven percent of U.S. millennials think it takes more land and water to raise pigs today than it did 50 years ago. (In fact, a 2012 study by the National Pork Board found that farmers actually use 78 percent less land and 41 percent less water to raise pigs).
•Thirty-nine percent of Spanish millennials think it takes more land and water to raise pigs than it did 50 years ago.
About Cargill Animal Nutrition's Feed4Thought Survey
Feed4Thought is a regular consumer survey effort from Cargill Animal Nutrition that explores key perceptions and opinions about important topics in the animal protein supply chain. The online survey for Cargill Animal Nutrition was conducted by ORC International. The U.S. survey was conducted in December
Source: Cargill news release