In a new ad campaign titled “Built For It,” Caterpillar Inc. decided to supersize its own version of the popular game so it could show off the precision of its excavators. Game aficionados and fans of Cat's large machines can appreciate the excavators and telehandlers moving 27 blocks that weigh 600 pounds each!
In a behind-the-scenes video released by Caterpillar, workers are shown planning how the game will work. A team of designers and managers used regular-sized Jenga blocks and toy cars to map out the process.
“I was hesitant but yet pretty excited to be apart of it,” said Chad Cremeens, a field operations supervisor for Caterpillar. “It was amazing to me to see what everyone was able to do with these videos. Seeing it live, and then seeing it via the video; it was just amazing.”
It took two weeks to conceptualize and film the game. The final piece was shot in Edwards, Ill. Caterpillar uploaded the video on April 7, and it has garnered more than 250,000 views.
Hasbro's Parker Brothers division owns the trademarks to Jenga, so Caterpillar refers to its game as Stack. The game company did create an official version of Jenga that uses larger blocks, however Jenga XXL weighs only 33 pounds total. The tower of pieces starts at 4 feet tall and can reach up to 8 feet. It retails for $220.
Posted by Northern Ag Network