The Cattlemen’s Beef Board (CBB) and the National Cattlemen’s Beef Association (NCBA) are just beginning a series of meetings where discussions are focused on their mutual commitment to the Beef Checkoff and to working together in the future. While their overall goals in promotion are in line with one another, conflict struck recently when the NCBA refused an audit from the CBB’s auditor. In 2010, such an audit exposed errors that, although corrected, spiked controversy amongst the industry.
Wesley says that it is extremely important that trust is built within the industry. With that, he says that they should be able to carry on and promote beef to the best of their ability for all producers in the United States.
© Northern Ag Network 2011
Haylie Shipp & Kaci Switzer