by Jason Best
KFC wants the world to know: There’s no such thing as an eight-legged, six-winged chicken.
Among the urban legends that have dogged the fried-chicken chain for years, it seems a particularly stubborn one alleges that the company has created a mutant strain of arachnid chickens capable of producing a bumper crop of drumsticks and hot wings.
Apparently, the rumors have proved so persistent in China, where KFC is the largest fast-food purveyor of fried chicken, that parent company Yum Brands has filed suit against three companies, according to Reuters, that it charges have been among the most persistent online rumormongers: Yingchenanzhi Success and Culture Communication, Shanxi Weilukuang Technology Co., and Taiyuan Zero Point Technology.
Lost in the translation here is why, exactly, these three companies might have fueled a widespread campaign of chicken disinformation on the Internet. Neither Reuters nor any of the news organizations that have picked up the story appear to speculate about what might have motivated the corporate triad to try to bring down KFC with stomach-turning allegations of monster spider chickens.
The chain says it has found upwards of 4,000 messages online containing libelous claims—including photos—that have been viewed more than 100,000 times. KFC is seeking the equivalent of $242,000 from each defendant along with an apology. The Shanghai Xuhui District People’s Court has accepted the case, according to The Associated Press.
Even as KFC pursues tough legal action to defend its reputation, its PR response would appear at once dismissive and also possessed of a healthy dose of online snark—though again, there may be something off in the translation here. As Reuters reports, a statement on KFC’s China website reads, “The rumors about KFC using chickens with six wings and eight legs have been around a long time,” and it goes on to chide the gullible for entertaining the notion that such a thing were scientifically possible, saying that if the company had managed the feat, “it could be in the running for a Nobel Prize.”
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Source: Takepart, Reuters
