by: Megan Rowling, Reuters
BARCELONA – Global fast food giant McDonald's Corp has pledged to end deforestation caused by production of commodities in its supply chain, focusing on beef, coffee, palm oil, poultry and packaging.
A U.S.-based scientific advocacy group welcomed the pledge, saying it was the first by a global fast food chain covering its whole supply chain and would push the industry to set new environmental standards.
McDonald's promised on Tuesday not to buy from suppliers that clear primary forest and other areas with high conservation value, as well as peatlands.
It also said human rights must be respected and conflicts over land use resolved through a balanced and transparent process.
The multinational company said it would begin developing specific time-bound targets for the raw materials it sources this year and would help smallholders, farmers, plantation owners and suppliers to comply with its commitment.
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Source: Reuters
