The Cattlemen’s Beef Board (CBB) and the National Cattlemen’s Beef Association (NCBA) are just beginning a series of meetings where discussions are focused on their mutual commitment to the Beef Checkoff and to working together in the future. While their overall goals in promotion are in line with one another, conflict struck recently when the NCBA refused an audit from the CBB’s auditor. In 2010, such an audit exposed errors that, although corrected, spiked controversy amongst the industry.
To read the CBB’s take on the audit refusal and their comments on cooperation between the organizations and concerns from others, read “CBB, NCBA Work on Problems after Audit Refusal.”
The NCBA and the CBB, in recent meetings, have identified six points to govern their future. For specifics on the points, read “CBB-NCBA Working on Differences.” Bill told Northern Ag Network that out of those six points has come the understanding that the NCBA and CBB, both contractors to the Beef Checkoff, will view themselves as partners in promoting the industry.
© Northern Ag Network 2011