If you can eat it or drink it, chances are it was on display last week in Tokyo at FOODEX 2011, the largest food trade show in Asia. Because Japan is such a lucrative, high-value market, exhibitors from across the globe come to FOODEX each year to showcase their products for about 80,000 attendees.
This year one of those attendees was Jerry Effertz of the Black Butte Acres ranch in north central North Dakota representing the North Dakota Beef Commission.
Effertz was pleased to see the positive reception for U.S. beef and pork at FOODEX.
He cautions, however, that competition is fierce and the U.S. must stay aggressive.
After leaving Japan and experiencing a first day of meetings in Taiwan, he sees key differences between the two markets.
Hopeful that the U.S. and Taiwan can resolve the impasse regarding ractopamine, which has slowed our beef exports to Taiwan so far this year.
The event attracts buyers and distributors not only from Japan, but from many other Asian nations as well.
Source: USMEF & ND Beef Commission
Posted by Haylie Shipp