Lex and Shawn Madden, owners of Torrington Livestock Commission Co., Torrington, Wyo., and co-owner Michael Schmitt have launched what they call “a new concept in video cattle marketing,” Cattle Country Video.
Along with being a new, regional marketing tool, Cattle Country Video will be the only video auction with two World Livestock Auction Championship winning brothers on the block. Lex Madden took the title in 1998 and Shawn was victorious in 2001.
The first sale for the video auction will be July 1 at Little America in Cheyenne. For more information, visit the Cattle Country Video website.