American Lamb Board just wrapped up their fall social media contest: Sunday Funday with American Lamb. The Facebook-based contest served as a great interactive tool with consumers and proved to be a successful method of collecting new email contacts in our strategic markets. Participants answered simple questions about their ideal “Sunday Funday” to determine their lamb personality. Lamb fans received custom recipes and entered to win lambtastic prizes in three personality categories: Sunday Slow Cooker, Game Day Partier, or Tailgate Griller.
The contest was promoted through Facebook and YouTube advertising and garnered 2,500 new consumer contacts, 16,000 video views and 1,051 new Facebook likes!
CLICK HERE to check out some great lamb recipes.
Source: American Lamb Board
Posted by Jami Howell
