Not only has Superior Livestock Auction been instrumental in changing the way America buys their livestock, they have also worked to shape a national cattle market and were influential in the progressive movement to better cattle health and genetics through The Superior Value Added Program, which continues to deliver value for both buyer and sellers. With value added premium programs Superior has proven the ability and consistency to reward consignors with deserved premiums. Superior’s Value Added Program was introduced in 1994 and quickly became a nationally recognized standard. Load lots of cattle that are backed by established health protocols, buyer friendly trends and known genetics are continuing to create premiums for Superior’s sellers.
Industry partner, IMI Global has recently released the Superior Livestock’s sales-to-date 2017 average premium value per hundred-weight. Superior Verified Source and Age Verification heifers have seen an average premium of $.19/CWT while steers have an impressive $2.19/CWT premium. NHTC heifers average premium has been $.30/CWT and steers have a substantial $4.69/CWT premium. The Verified Natural Beef program average premium for heifers has been considerable at $5.48/CWT and steers have seen a premium of $4.61/CWT. GAP premiums for both steers and heifers in early 2017 has been significant with heifers at $10.40/CWT and steers at $10.03/CWT. Certified Natural programs has seen a $.97/CWT premium for heifers and $1.42/CWT premium for steers.
“The cattle that top the market in Superior Livestock’s video auctions are always the cattle with a program behind them. Superior Livestock recognizes and promotes the value added programs to a national buyer base. When we then include the competitive bidding of the auction, it creates value for the sellers that use these programs. There is demand for program cattle and it pays to utilize the value added programs,” explained Joe Lichtie Vice President of Superior Livestock Auction.
Superior is the largest livestock auction in the United State and markets well over one million head of cattle annually. With over 400 representatives located throughout the United States, Superior provides a complete national marketing network that serves both buyers and sellers. Superior Livestock is proud to announce that 2017 celebrates 30 years of serving the livestock industry
Source: Superior Livestock Auction
