ALB

With the season of renewal bringing sprigs of meadow grass and a new crop of lambs for many producers, the American Lamb Board is launching its new Easter & Spring …

The American Sheep Industry Association prepares an annual market report for the American Lamb Board summarizing key statistics and trends in the sheep industry. Here are some highlights from the …

February was Lamb Lovers month, and the 2024 ad campaign, “Show Us Your Chops,” reached over 125,000 culinary enthusiasts across three targeted demographics. The campaign helped drive more than 10,000 …

Eating meat is still the norm, according to the Power of Meat report by 210 Analytics that looked at trends among 1,501 representative US shoppers along with actual retail purchases. …

The COVID-19 pandemic changed the way food consumers shop and eat, and meat reaped the benefits. A consumer survey conducted by 210 Analytics in January 2021 looked at trends among …

Nominations are now being sought by the USDA Agricultural Marketing Service (AMS) for the American Lamb Board (ALB). The 13-member board is charged with directing research, information and promotion programs …