American Lamb Board

The world isn’t the same place it was in 2018 when the American Lamb Board (ALB) released its last long range plan. As the board undertakes the development of a…

While the American Lamb Checkoff rate is not changing, how the mandatory assessments are collected for animals sold through “market agencies” is changing. The change applies to animals sold through…

Consumer demand for lamb increased considerably during 2020.  While all meat sales grew in 2020 as more meals were consumed at home, lamb sales grew at a larger percentage than…

Eating meat is still the norm, according to the Power of Meat report by 210 Analytics that looked at trends among 1,501 representative US shoppers along with actual retail purchases.…

The COVID-19 pandemic changed the way food consumers shop and eat, and meat reaped the benefits. A consumer survey conducted by 210 Analytics in January 2021 looked at trends among…

Nominations are now being sought by the USDA Agricultural Marketing Service (AMS) for the American Lamb Board (ALB). The 13-member board is charged with directing research, information and promotion programs…

The American Lamb Board works with the US Meat Export Federation (USMEF) to monitor and build export markets for American Lamb. USMEF carries out market access and development activities in…

The American Sheep Industry Association Executive Board met via Zoom and supported a recommendation to move to a virtual board meeting in January 2021. The ASI Annual Convention was scheduled…

The U.S. Department of Agriculture announced this week the appointment of five members to each serve three-year terms on the American Lamb Board. The terms begin January 2021 and end…

The COVID-19 pandemic has provided an opportunity for consumers to cook more meals at home and explore new products including lamb. The new retail data released by the American Lamb…