By CBB Chair Hugh Sanburg. With the holidays now far behind us, few people are giving thought to the cozy evening they likely spent watching “It’s a Wonderful Life.” For…
Cattlemen’s Beef Board
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by Greg Hanes, CEO, Cattlemen’s Beef Board There seems to be a rash of articles and news pieces in ag media lately, focused on beef demand and its driving power…
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The Cattlemen’s Beef Board (CBB) will invest approximately $39,380,000 into programs for beef promotion, research, consumer information, industry information, foreign marketing and producer communications during fiscal 2021, subject to USDA…
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by Greg Hanes, CEO, Cattlemen’s Beef Board In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization…
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The Montana Beef Council held their board meeting recently to make decision on how they plan to promote beef in Montana. They were joined by the new CEO of the…
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CENTENNIAL, CO – The combined benefit of all Cattlemen’s Beef Board (CBB) programs is 11.91 times more valuable than their costs. That is one major finding from a recent third-party,…
