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COOL

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    Montana COOL Coalition Calls for Fair and Transparent Markets

    by Andy Schwab January 28, 2026
    January 28, 2026

    Montanans are demanding fairness from the farm to their forks, members of the Montana Country-of-Origin Labeling Coalition said during a press conference Tuesday, Jan. 27, at the Yellowstone Valley Food …

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    USCA President Justin Tupper Talks About Upcoming Annual Meeting

    by Andy Schwab January 15, 2026
    January 15, 2026

    As the cattle industry heads into 2026 facing tight supplies, volatile markets and heightened scrutiny of labeling and trade policy, leaders with the U.S. Cattlemen’s Association say the timing of …

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    Legislation Introduced to Permanently Protect “Product of USA” Label for Meat Products

    by Colter Brown June 19, 2025
    June 19, 2025

    U.S. Senator Mike Rounds (R-S.D.) today reintroduced the USA Beef Act, legislation to limit the use of the “Product of USA” label only to beef products that are born, raised …

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    American Beef Labeling Act Helps Level Playing Field for Ranchers, Improves Transparency for Consumers

    by Grace McDonald February 6, 2025
    February 6, 2025

    The American Beef Labeling Act introduced in Congress this week will increase fairness for ranchers and improve transparency for consumers, Montana Farmers Union President Walter Schweitzer said, lauding the bill. …

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    USDA Proposes New Rule to Close “Product of the USA” Loophole

    by Colter Brown March 6, 2023
    March 6, 2023

    WASHINGTON – The U.S. Department of Agriculture (USDA) today released a proposed rule with new regulatory requirements to better align the voluntary “Product of USA” label claim with consumer understanding …

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    Livestock Groups Urge Congress to Restore Mandatory Country of Origin Labeling

    by Colter Brown January 18, 2023
    January 18, 2023

    50 cattle, farm, rural and consumer groups sent a joint letter to U.S. Senate and House members who, during the last session of Congress, cosponsored the American Beef Labeling Act …

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    USA Beef Act Restores Integrity of “Product of USA” Label

    by Colter Brown August 6, 2021
    August 6, 2021

    A new bill aims to restore the integrity of the “Product of USA’ label for beef. This week, South Dakota Senator Mike Rounds, along with several collegues from western states …

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    Farm Bureau Meets With Mexican Officials on Trade, Biotech and COOL

    by Colter Brown July 22, 2021
    July 22, 2021

    American Farm Bureau Federation President Zippy Duvall  met with Tatiana Clouthier, Mexico’s Secretary of the Economy, and Esteban Moctezuma Barragón, Mexico’s Ambassador to the U.S., on Thursday, to discuss a …

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    Legislative Proposal Bans Large Feedyards, Reinstates M-COOL

    by Colter Brown July 15, 2021
    July 15, 2021

    New Jersey Sen. Cory Booker re-introduced his Farm System Reform Act, a bill he says would “transform a broken system.” Similar legislation was introduced in the House by Congressman Ro …

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    South Dakota Legislature Passes COOL Resolution

    by February 22, 2021
    February 22, 2021

    The 96th South Dakota Legislature unanimously passed Senate Concurrent Resolution 604, “A Resolution to Support Trade Negotiations to Remove Barriers to Country of Origin Labeling.” This resolution updated a similar …

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