CommonGround launched a new video today highlighting how ranchers care for their animals. The short piece, which features Colorado CommonGround volunteer and rancher Kelsey Pope and her mother, Cindy Frasier, helps consumers looking for the story behind their food.
Showing the family out together working in a pristine snowscape on their ranch, the video addresses topics of importance to consumers such as animal welfare and animal care. Together, Frasier and Pope share a multi-generational perspective on the importance of animals to their family, particularly animal health, and how it impacts them as American ranchers on a family farm.
With about 39 percent of corn demand generated by livestock use, helping consumers address their concerns about animal welfare directly supports the interests of American farmers as well as ranchers. By sharing all of the stories behind the food on American families' plates, farmers can work to create the transparency consumers increasingly desire.
CommonGround is a grassroots movement to foster conversation among women – on farms and in cities – about where our food comes from. The National Corn Growers Association, United Soybean Board and their state affiliates developed CommonGround to give farm women the opportunity to engage with consumers using a wide range of activities.
Now active in 18 states with more than 172 volunteers, the grassroots movement continues to grow. Through more than 679 million conversations over the past five years, CommonGround brings women together to foster understanding and create trust in modern farming and ranching.
Source: National Corn Growers Association