Seminar helps ag producers with marketing strategies for cash, futures markets
An upcoming seminar will present Wyoming crop and livestock commodity producers with marketing strategies designed to place them in the top third of available prices.
The Wyoming Business Council’s Agribusiness Division and the Farm Credit Services of America are sponsoring the Top Third Marketing Seminar presented by Mark Gold, president and chief executive officer of Top Third Ag Marketing, LLC of Chicago.
The seminar will show how to become a better marketer and the range of options to minimize lower commodity prices. Attendees will also complete a practical case study to apply the concepts and marketing strategies learned during the event.
The seminar is scheduled for 9 a.m. to 3 p.m. April 2, 2015 at the Albin Community Center located at 430 5th Ave. in Albin, Wyoming. The event includes a free lunch. Registration is $40 for a company's first registrant and $20 for additional participants. Spouses are encouraged to attend, as they are important in an operation’s decision making.
“We want to give producers access to some marketing tools to help them minimize potential losses due to volatile cash and futures commodity price fluctuations,” said Donn Randall, the Business Council’s crop and forage program manager. “Producers will complete farm bill risk management sign-up requirements prior to the session, giving us the opportunity to tailor the program based on risk management coverage the producers signed up for. Ultimately, we hope to help producers establish marketing strategies that minimize risk in the cash markets.”
Gold is a former 20-year member of the Chicago Board of Trade where he was a pit trader and floor broker. During his time on the floor, Gold served as chairman of the Soybean Pit Committee and on the Public Relations Committee. He also was a floor trader at the Chicago Mercantile Exchange, International Monetary Market, Sydney Future Exchange and the New Orleans Commodity Exchange, where he served as vice chairman of the board of directors.
He earned a bachelor’s degree in agricultural economics from the University of Illinois.
“Ag marketing has always been a difficult task; however, we believe our time-tested program of cash sales, along with options strategies, can help producers consistently approach the reasonable goal of marketing their crops and livestock in the top third of prices that are available to them in any year,” Gold said.
The deadline to register for the event is March 27, 2015. To participate, please contact Randall at 307-777-6578 or email@example.com. Reservations may also be given to Vanessa McGuire, insurance specialist at Farm Credit Services of America in Scottsbluff, Nebraska, at 800-697-1066 or firstname.lastname@example.org.
About the Wyoming Business Council. Our mission is to increase Wyoming’s prosperity. We envision a Wyoming where industries are strong, diverse and expanding. Small business is a big deal. Communities have the highest quality of life. Wyoming is the technology center of the High Plains. Wyoming knows no boundaries. Please go to www.wyomingbusiness.org for more information.