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A group of 130 representatives across the beef value chain gathered in Denver this summer for the U.S. Roundtable for Sustainable Beef (USRSB) General Assembly Meeting. This meeting allowed USRSB the opportunity to share accomplishments from the past year and the direction of efforts moving forward.
Sessions were held to update attendees on the progress of working groups, which included the Indicator Working Group’s efforts to finalize the beef sustainability metrics. The fourth iteration of the metric report was recently distributed to USRSB membership for review. Additionally, the Engagement, Measurement and Progress Working Group is developing Sustainability Assessment Guides — tools for the beef supply chain to use to self-assess their sustainability efforts. Other meeting highlights focused on findings and updates in beef sustainability research and beef consumer segmentation market research.
During the Cattle Industry Convention Summer Meeting, the Northern Ag Network's Russell Nemetz spoke with Debbie Lyons-Blythe, the group's Secretary/Treasurer from White City, KS about the importance of the USRSB for cow/calf producers like herself.
Moving forward, the organization will focus on finalizing the sector-specific metrics, developing the Sustainability Assessment Guides and supporting pilot projects, field trials and research with leadership from the Engagement, Measurement and Progress Working Group. USRSB efforts continue to work toward ensuring U.S. beef is the trusted global leader in environmentally sound, socially responsible and economically viable beef.
To learn more, visit www.usrsb.org.
